Just as the first sunbeams of spring make a tentative peek through the grey skies of a very long and cold winter, one's thoughts naturally turn to next winter's coat of course... Well they do if you're a fashion obsessive and/or a retailer.
We count in at least one of those categories so we've been poring over the coats on on the catwalks over the past few weeks and, apart from making a personal shopping list, we've picked out some of the most commercial and desirable pieces we think shoppers will snap up come next autumn (or next August if they're really keen).
Autumn 11/12 is going to be a great season for outerwear, which is always good news for retailers. In times of tough trading you don't want to hear it will be all about cheaper knit options or for there to be no new direction to compel the shopper to update their trusty coat.
I can give them one good reason - colour. Wines, teals, yellows, oranges, browns and bright pinks abounded. If you're stuck in grey, you'll be stuck in the past. Unless of course you go for a reworked classic, such as this fabulous sleeveless duffel from Derek Lam (duffels were a key theme; see also Mulberry).
Herewith some of the styles we think look like winners. From top: Mulberry, Derek Lam, Paul Smith, Burberry - all AW 11-12 catwalk shots. There are hundreds more great coat examples on www.wgsn-boutique.com (and if you haven't signed up for your free trial - go now!).
Til next time...
Lauretta
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