Monday 28 March 2011

A/W 11/12: what the buyers are backing




At the end of each catwalk season we at WGSN poll a global panel of fashion buyers to find out which looks they're backing and for A/W 11/12, they were spoilt for choice.

There were strong trends for every age group and taste bracket; but they managed to edit them down to the following winners.

Glamour dressing
40s ladylike
Bold colour
70s infusion (as at Gucci - centre)
Long and lean silhouettes
Clean minimalism
Outerwear statement (as at Prada - top)
Fur (as at Diane von Furstenberg - bottom)

Our esteemed panel was culled from globally renowned fashion leaders such as Harvey Nichols, Bergdorf Goodman, Browns, Matches, Neiman Marcus, Harrods and Selfridges, so they know their stuff.

We've already mentioned the importance of strong colour and outerwear (and the two combined) and this always bodes well for a healthy autumn season. What they buyers also told us was that they were focusing in on the details - those touches that elevate an item from nice to have to must have, and if the detail was right, the customer would buy no matter what the price.

Luckily for you in this week's Drapers out on Friday, we pick up on those very details you should be looking out for in your top-up and close-to-season buys. The magazine is out on Friday or you can read it online at Drapersonline

To read more about what our buyers say, including which shows they feel were the most influential sign up for your free trial of WGSN Boutique today (we also have a report from the menswear experts too). Click here for more information.

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